I noticed you have fragrance-free products as well as some with fragrance. I heard that fragrances can cause skin irritation?

Our Baby Bum fragranced formulas include natural ingredients used at safe levels for even the most sensitive skin. Since we use all of our products on our very own families we DO NOT use artificial/synthetic fragrances in our Baby Bum products that some people find to cause skin irritation or sensitivity. That said, we have formulated some products without any fragrance being added, if that’s more your thing. They are in the white packaging. Happy Bum, Happy Mum.