Coconut Balm seems to melt super easily. Why is that?

Well, the technical answer is that Coconut Balm is specially formulated at a low melting point to allow for better skin spreading and absorption. More simply, because Coconut Balm is primarily based of oils (Coconut, Cocoa and Shea Butters), it doesn’t take much heat for it to melt. So you may wanna keep it in a cool place or even your fridge when it’s hot out. But don’t worry, this jar of miracle moisturizing goodness is totally safe, occasional mini-mess and all.